Why campaigns?

Effective marketing campaigns can help businesses as they play a pivotal role in reaching untapped customer segments and amplifying sales. Campaigns can offer additional advantages crucial to a business's success, such as fostering enhanced customer loyalty, augmenting sales figures, optimizing return on investment (ROI), and refining operational efficiency. Convivial allows site editors the ability to spin up a campaign landing page easily. 

How it works

Effortlessly construct adaptable campaign pages through the use of components. Leveraging our integrated design system components, site editors can promptly create and customize pages to align with their specific business requirements. Our no-code page layout tools and components provide the empowerment needed to fine-tune information for optimal engagement.

Campaign features

User and item recommendations

Track page views along with a client ID to make recommendations to users based on collective behaviour.
 

User profile

Proprietary client-side tracking enables the collection of user behaviour data and then summarises it into various values which are stored in localStorage.

Smart content

Select which block to show based on the client state. Data, stored in localStorage or in cookies can be used to decide what will be shown.

Personified

Generate requests against your Drupal site to pull back the most appropriate promotion block with data provided by localStorage.

Frequently asked questions

How does Convivial for GovCMS help government agencies build campaign landing pages quickly?

Convivial for GovCMS allows site editors to spin up campaign landing pages easily using no-code page layout tools and components. By leveraging an integrated design system, editors can promptly create and customise pages to align with their specific requirements, without needing developer support. This makes it well-suited to government agencies working to tight deadlines, where speed to publish is critical for time-sensitive communications and public awareness campaigns.

What business benefits do campaign features in Convivial for GovCMS deliver?

Campaign features in Convivial for GovCMS support key marketing outcomes including reaching new audience segments, fostering customer loyalty, improving return on investment, and optimising operational efficiency. For government organisations, this means communications teams can deliver targeted, high-impact campaign pages that drive public engagement, without relying on lengthy development cycles or external agency support for every new initiative.

Does Convivial for GovCMS support personalised content on campaign pages?

Yes. Convivial for GovCMS includes a "Smart Content" feature that selects which content block to display based on the visitor's client state. Data stored in localStorage or cookies is used to determine what content is shown to each user. Additionally, the Personified feature generates requests to pull back the most appropriate promotion block based on user data, enabling government agencies to deliver more relevant, targeted messaging to different audience segments.

How does Convivial for GovCMS track user behaviour to improve campaign performance?

Convivial for GovCMS uses proprietary client-side tracking to collect user behaviour data and summarise it into values stored in localStorage. It also tracks page views alongside a client ID to power user and item recommendations based on collective behaviour patterns. This enables content strategists and marketers to understand how visitors interact with campaign content and serve more relevant recommendations. Improving overall engagement without requiring third-party analytics platforms.

Do government content editors need coding skills to build campaign pages in Convivial for GovCMS?

No coding skills are required. Convivial for GovCMS provides no-code page layout tools and reusable components that empower site editors to construct and customise adaptable campaign pages independently. Content teams can fine-tune layouts, select components, and adjust content to meet campaign objectives, all through an intuitive editing interface. This reduces reliance on developers and gives communications and marketing teams the autonomy to respond quickly to emerging campaign needs.

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