When a user visits your website, they'll want to see content that is relevant and useful for them. Personalisation will help in showing them different content based on factors such as: what they've viewed before, what device they're using, what time and season it is, where they are, and what they're trying to do.
Your website users will benefit from viewing more relevant content that helps them discover what they are looking for or to complete the task they are undertaking. The key is to derive their intent at the current point of interaction to make their discovery faster and easier. The result? A better user experience and more trust and appreciation for the information you provide.
By using a user audience type, you deliver targetted priority tasks you know they would commonly perform.
These are content blocks that can be placed across the site to suggest the next best step or task, to remind the user of an action they meant to take.
Content such as news, alerts and advice can be filtered by the topic a user is most interested in.
Personalisation in Convivial for GovCMS delivers different content to website visitors based on contextual factors such as what they have previously viewed, what device they are using, the time or season, their location, and what they are trying to accomplish. For government agencies, this means citizens encounter more relevant information faster, resulting in a better user experience and greater trust in the content being provided.
Convivial for GovCMS offers three core personalisation features: Custom Tasks, which deliver targeted priority actions based on a user's audience type; Promotions, which are content blocks placed across the site to suggest the next best step or remind users of actions they intended to take; and Filtered Content, which allows content such as news, alerts, and advice to be filtered according to the topics a user is most interested in.
By assigning users to audience types, Convivial for GovCMS can surface targeted priority tasks that reflect the actions those users most commonly need to perform. This is particularly valuable for government websites serving diverse citizen segments, such as businesses, job seekers, or carers. Allowing content strategists to tailor the experience for each group without requiring users to navigate to the right section of the site manually.
Promotions are configurable content blocks that can be placed across a GovCMS website to guide users toward their next best action or remind them of a task they previously started. These blocks are served dynamically based on user behaviour and context, helping government agencies nudge citizens toward completing important transactions or accessing relevant services. Reducing friction in the user journey and improving overall task completion rates on government digital platforms.
Yes. Morpht has built the Convivial CXP Demo site, a minimalistic bookshop with sample content to demonstrate how personalisation works in practice. As users browse the site, their interactions, including the topics and authors they engage with and the audience type they align with, are used to promote relevant content.
Government CMOs and content strategists can visit the demo at demo.convivial.io to experience the personalisation capabilities firsthand.
